Brand Story

What is "Jusino Noel" ?

Jusino Noel is a mixture of Freedom, Confidence, Equality and most importantly: Quality. Providing effortless style, these handcrafted pieces that will bring a sense confidence to those who lack...and amplify those who already have it. 

Jusino Noel's History...

Established by me (Alex Jusino) in 2020, after graduating high school in 2015 I had no clue on which direction to go. Deciding to turn my love for fashion into a lifestyle I had 0 knowledge of the industry and how to get started. After applying to Philadelphia University, going on a tour and really loving the atmosphere of the campus I knew that was where I wanted to be. What I did not anticipate was an email saying that they could not accept me a week after the visit. After facing the first of many "NO's" I knew I could not let that stop me so that NO became the Next Opportunity for me and I ended up getting accepted into The Art Institute of Philadelphia (I liked it there better anyway). So April of 2016, Once accepted I get everything I need and take the train from Wilmington, DE to 30th street station and walk to school. The first day of school is just amazing I really feel like that is where I am supposed to be and for once in my life I felt like I accomplished something...until the second week of school. Not being confident with myself, being young, careless and not knowing 100% what it was that I wanted led to my incarceration on April 18th, 2016. During the 14 months that I had to serve, I found who I was. I learned what it was I wanted out of life and what I did not want. June 28th, 2017 I was released and began creating Jusino Noel. School was no longer an option due to the felonies that I have now obtained. However that did not stop me, in fact it made everything so much better. Being self taught and having the freedom to learn when and what I wanted, not having to rely on a teacher to teach me according to a certain curriculum has helped me define the brand and how I want the world to view it.

"The meaning of life is to find your gift. The purpose of life is to give it away".